Tuesday, August 09, 2016

#Negotiating Lessons from the #Brexit Experience - Lesson Three

Grandstanding.

Grandstanding may signal a range of messages which could have the opposite meaning to those intended. Good negotiators always think about consequences as part of their assessment of both objective and strategy - particularly those that may not be easily foreseen or may lead to the opposite of what is intended.

Trying to appear tough by taking “hard” positions. Making it look like a hard battle by using strong language, using argumentative behaviour, deadlocking. In fact trying to look and sound like their idea of a negotiator. This is not a good idea. And who are they trying to fool?

Not the other side of the table. Often this type of game is played out with the other side’s connivance. People forget that leadership is a very lonely situation; it is often only other leaders who appreciate this, and they are the sole ones they can trust (more than one’s own side). When you wonder who your friends are, they may be those sitting on the other side of the negotiating table.

Spectators want to see a real hard negotiation in order to accept the result.  Audiences want to hear strong language, to satisfy themselves that the “best” deal has been achieved. Agreements may be easier to accept if there has been a hard fought battle, often the reason for some of the "staged" battles in industrial relations disputes.

It can't be a good deal unless it takes time to achieve. Some cultures measure the quality of a deal based on how long it takes to achieve. If a deal is reached in quick time, it seems too quick, too easy and therefore not the best deal. This can lead to a staged ritual dance between the parties. Long meetings, deadlocks, ultimatums, walk outs, threats. All these are the dramatic tools of the grandstanding negotiator. Make it look as if the deal has been hard fought. Make the protagonists “look” good. Of course, while the "show" is performed, the real negotiation may be going on behind the scenes, in secret.

In talking about time, I am reminded of one dispute when I had to advise a negotiating team to go away and play golf as it had reached an apparent deal inside two months (a deal that more than matched their objectives). However the other side was not able to accept the deal until 6 months had passed even though it was also happy with the position. Their boss had said a good deal could not be achieved quicker than six months. So rather than try to force early acceptance, which would have been dangerous as it might have led to unnecessary concessions to buy the deal, it was better to go away until the time had passed. This kept everyone satisfied.

The danger of grandstanding is that the game (strategy) may become more important than achieving the planned outcome. The drama takes over and because it is so important to “look tough” the players cannot lose face by starting to soften their style (look like giving in) - even though this would provide the best and most efficient deal for the parties.




No comments: